📱 Digital Marketing

Module 5: Email & Analytics

📚 Learning Objectives

  • Master SEO and content marketing
  • Learn social media strategies
  • Understand paid advertising
  • Build email campaigns
  • Analyze marketing metrics
  • Create integrated campaigns

📹 Educational Videos

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EarthTab Business SchoolAGRICULTURAL VALUE CHAIN AND COMMODITY TRADING MODULE 5
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Digital Marketing Overview

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Fields of Innovation23 - Digital Marketing for Agricultural Products: How Farmers Can Reach Global Consumers
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SEO Fundamentals

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EarthTab Business SchoolAGRICULTURAL VALUE CHAIN AND COMMODITY TRADING MODULE 5
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Social Media Strategy

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Farm UpHow to Find Market for Your Farm Produce
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Content Marketing

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Farm UpHow to Find Market for Your Farm Produce
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Email & Analytics

📊 Digital Channels Comparison

ChannelBest ForCostROI
SEOLong-term trafficLowHigh
Facebook AdsAudience targetingMediumMedium
Email MarketingRetentionLowVery High
Content MarketingAuthorityMediumHigh
InfluencerBrand awarenessHighMedium

🛠️ Implementation Steps

  1. Strategy: Define goals and target audience
  2. Content: Create blog posts, videos, infographics
  3. SEO: Optimize for search engines
  4. Social: Build presence on platforms
  5. Ads: Launch paid campaigns
  6. Measure: Track KPIs and optimize

🎓 Knowledge Check - Module 5

Q1: Best ROI marketing channel?



Q2: What does SEO optimize for?



Q3: Key metric for marketing?



🏆 Capstone: Launch Campaign

Phase 1: Audience research
Phase 2: Strategy plan
Phase 3: Content creation
Phase 4: Channel setup
Phase 5: Campaign launch
Phase 6: Monitor performance
Phase 7: Optimize based on data
Phase 8: Scale winners

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